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Journal of Cognitive Neuroscience

April 2010, Vol. 22, No. 4, Pages 618-620
(doi: 10.1162/jocn.2009.21268)
© 2009 Massachusetts Institute of Technology
“Do You See Yonder Cloud?”—On Priming Concepts, A New Test, and a Familiar Outcome. Reply to Lucas et al.: “Familiarity or Conceptual Priming? Good Question! Comment on Stenberg, Hellman, Johansson, and Rosén (2009)”
Article PDF (98.41 KB)

Lucas, Voss, and Paller sympathize with our intentions but disagree with our findings. They argue that a relation between frequency and conceptual priming may have been obscured by methodological details in our second experiment, therefore failing to complete a bridge between conceptual priming and FN400 with name frequency as the mediator. However, renewed inspections of our experiment and a new additional experiment, designed to meet the objections, fail to find any role for name frequency in conceptual priming and therefore re-establish the dissociation of priming and the FN400. On closer inspection, our differing views seem to derive from different interpretations of the term “concept.”