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In the Eyes of the Beholder: Context-Induced Activation of Face-Specific Perceptual Mechanisms.

 Shlomo Bentin, Axel Mecklinger, Volker Bosch, Noam Sagiv and Yves von Cramon
  
 

Abstract:
Previous event-related potential studies revealed an early negative component (N170) that distinguished between human faces and face components and any other stimulus types. Bentin et al. (1996) suggested that this component is associated with exclusive encoding of physiognomic information and the formation of a face's sensory representation. Recently Sagiv & Bentin (1998) reported that seeing schematic faces (smiley) is enough for eliciting a normal N170. Hence the face-processing mechanisms to which the N170 is associated can apparently be activated by impoverished visual input that is sufficient to elicit a face concept. The present study tested this hypothesis. ERPs and fMRI measures of activation were recorded during three stimulation blocks. In a first, the stimuli were pairs of "X"s separated horizontally by 10 cm. In the second, an ellipse encircled the same stimuli and with the addition of "nose" and "mouth" formed a schematic face. The stimuli in the third block were identical to the first. Isolated smiley eyes elicited the N170 only in the third block. Bilateral fMRI activation of face-areas (fusiform gyrus between collateral sulcus and lateral occipitotemporal sulcus) was found in both first and third blocks. In the first block only, cerebellar activation (anterior lobe) occurred bilaterally in addition to the activation of the face area. Together, these data suggest that conceptual factors may change the manner in which visual input is processed by visual association areas. The difference between fMRI and ERP patterns requires further investigation.

 
 


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