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Color Naming and Word Reading in Color-graphemic Synaesthesia: Interference and Priming Effects

 J.B. Mattingley and A. Rich
  
 

Abstract:
Abstract: Individuals with color-graphemic synaesthesia experience vivid sensations of color when reading words, letters or digits. Here we present findings from a study of 15 color-graphemic synaesthetes, in which color naming and word reading were measured in a series of modified Stroop-type tasks. Synaesthetes showed the expected cost for naming the colors of incongruent versus congruent color words in a standard Stroop task. The task was then modified to investigate whether the synaesthetes could suppress their unusual percepts when these were detrimental to task performance. Alphanumeric characters, selected to elicit a unique color for each individual, were presented in print colors that were either congruent or incongruent with the relevant synaesthetic color. Synaesthetes' color naming times were significantly slower for incongruent versus congruent items; there was no such effect for non-synaesthetic controls. In a further modification, participants had to name the color of a target which followed a briefly presented alphanumeric prime. The achromatic prime was either synaesthetically congruent or incongruent with the colored target. Synaesthetes again showed significant interference for incongruent versus congruent prime-target trials. Similar results were obtained for a word reading task, in which the target was a color word preceded by an alphanumeric prime. These results suggest that color-graphemic synaesthesia is an automatic perceptual phenomenon that cannot be suppressed, even when it interferes with cognitive performance.

 
 


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