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Direct Demonstration of a Semantic Stage in Unconscious Priming

 Lionel Naccache and Stanislas Dehaene
  
 

Abstract:
Abstract: In a recent masked-priming experiment, (Dehaene, Naccache et al. 1998), subjects were exposed to a masked prime number and were then presented with a visible target number (both numbers in Arabic or Verbal notation) which they had to compare to number 5. Chronometric and brain-imaging data (ERP/fMRI) revealed that primes were processed up to a motor level, suggesting that a whole visuo-semantico-motor stream could occur unconsciously. In this previous work however, we weren't able to directly image the semantic stage, leaving the door open to alternative non-semantic interpretations (Neumann, Klotz 1994).Here, we report new analyses of these experiments which directly demonstrate an unconscious semantic activation. We found that RTs were significantly faster in trials repeating the same numerical quantity, than in trials in which different quantities were presented as primes and targets. At the cerebral level, repetition priming often results in reduced activation in task-related areas, a phenomenon called repetition suppression (RS) (Wiggs, Martin 1998). Here, the only brain regions showing RS were located in the left and right intraparietal sulci, brain areas thought to encode the quantity meaning of numbers. In those regions, RS was unaffected by notation change. These results directly demonstrate an unconscious semantic priming effect in an area known to be involved in number semantics.

 
 


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