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False Memory for Words and Pictures Produced by Paired Associates: Evidence for the Fluency Misattribution Hypothesis

 Tedra A. Fazendeiro and Chun R. Luo
  
 

Abstract:
Abstract: To investigate the basis of false memory for semantic associates, lists of semantically unrelated items were presented for study, each followed by a recognition test consisting of 3 types of test items: (a) studied items, (b) related lures that were not presented at study but were each semantically related to one of the studied items (i.e., they were paired associates of studied items), and (c) unrelated lures that were not presented at study and were unrelated to any of the studied items. Subjects falsely recognized more related lures than unrelated lures both when the stimuli were words and pictures (Experiment 1). Subjects also falsely recognized more related lures than unrelated lures when the paired associates differed in physical format (words versus pictures, Experiment 2). Consistent with the implicit activation-fluency misattribution hypothesis, these findings suggest that encoding an item at study involves unconscious, automatic activation of its semantic associates, resulting in their increased conceptual fluency and familiarity which is misattributed at test to their actual appearance in the study list. The effects of increased conceptual fluency on affective judgments will also be discussed.

 
 


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